Charity Gala
The design for both mobile and desktop was created for a hematological foundation's upcoming event. The foundation's identity is expressed through a carefully chosen color palette and visual elements that align with its mission.
My role involved designing and optimizing the app’s visual interface. This included crafting intuitive layouts, selecting suitable color schemes, and ensuring a seamless and visually appealing user experience across different screens and interactions.
Team
Patrycja
Anna
My role
Design process
UX Design
UI Design
Prototyping
Client
Foundation of Leukemia Patients
Project Timeline
12 months
[Problem]
Users had difficulties accessing clear information about the charity gala, registering for the event, and engaging with the foundation’s mission, especially on mobile devices where navigation and clarity were limited.
[Answer]
The redesigned interface simplifies registration and improves information hierarchy. By creating a responsive, user-friendly experience supported with clear CTAs and storytelling, the project ensures better accessibility, emotional connection, and higher engagement.
[Scope]
Branding
Our goal was to define the visual identity by selecting the color palette and graphic elements.
Mobile
Mobile scope focused on an intuitive interface and responsive layouts, making it easy for users to access details and register from any device.
Web
Web scope centered on a clear structure and engaging design, ensuring easy navigation and access to all event information.
[Colors]
Primary
Secondary
[Research]
We observed and spoke with participants of previous charity events to understand their motivations, concerns, and challenges related to event registration and engagement.
Competitive Analysis:
We started with desk research and competitive analysis to identify growth opportunities.
Surveys and interviews: They were conducted with past and potential attendees to gather insights on their expectations, motivations, and barriers related to gala participation and online registration.
Usability Testing: The earlier version of the gala website was tested with users to identify friction points in navigation, unclear calls to action, and areas lacking emotional impact. Insights from this testing directly informed improvements in the new design.
[INFORMATION ARCHITECTURE]
[DESIGNING]
LOW FIDELITY
HIGH FIDELITY
[Final Design Solution]
Mobile
Program
[Website]
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